Compose once, look right everywhere
Write your campaign in the builder and it looks great on every device: desktop, tablet, or phone. No separate mobile version to manage.
Make sending the easy part.
The campaign builder is part of Send29, an email marketing platform built for growing businesses. Compose, personalize, and send: that's the whole workflow, and the builder keeps the distance between “written” and “sent” as short as it should be.
Campaign draftSpring update
Subject line
What's new at {{company}} this spring
Personalization
{{first_name}}{{city}}+ Add
Delivery
Scheduled · Friday, 9:00 AM
Send
The gap between meaning to send and sending
You know what you want to say. Then comes the formatting, checking it doesn't break on a phone, working out who should receive it, and finding a moment to actually press send. Each step is small on its own. Together they are why the newsletter you meant to send weekly keeps slipping.
Send29 compresses that stretch: write it once and it renders on every device, personalize with merge tags instead of writing individual emails, choose a whole list or a segment, then send now or schedule it on Growth and Pro.
Sending stops being something you have to make time for, which is what makes a cadence you can actually keep realistic.
Make it personal with merge tags
Merge tags are placeholders that fill in each recipient's own details when your email sends. The common pattern is opening with the subscriber's own name instead of a generic greeting. Write the campaign once; every subscriber receives their own version. It's personalization without writing individual emails, and it's included on every plan.
Send now, or schedule for later Scheduling: Growth & Pro
When your campaign is ready, send it immediately, or schedule it for the moment your audience is most likely to read it. Scheduling is included with Growth and Pro; sending now works on every plan.
Mid-morning on a weekday is a common starting point, but the honest answer is that it varies by list. The real value of scheduling is being able to test a time, watch what your analytics show, and adjust from there.
And you choose exactly who receives it: send to a whole list, or to a segment built for this message.
Hit send, watch it land
The moment a campaign goes out, Growth and Pro plans show opens and clicks rolling in on your dashboard in real time. See how analytics works. And behind every send, Send29's deliverability tools are working to reach the inbox. Every campaign carries a compliant one-click unsubscribe, automatically.
Automations COMING SOON
Automations are not available yet. They're in development, and when they launch they'll be part of the Pro plan.
Here's what's coming: welcome new subscribers and follow up automatically, so your email keeps working even when you're not. No launch date has been announced.
You don't need to wait to get started: start free today, and automations will arrive on Pro when they're ready.
Writing a subject line worth opening
Specific beats clever. “New arrivals this week” tells a reader what is inside; “You won't believe what just landed” tells them nothing. Readers open what sounds real and skip what sounds like a pitch. Keep it short enough to read on a phone, say what's actually inside, and save the exclamation points for when something's genuinely exciting.
How often should you send?
Less often than you think you need to, and more consistently than you think you can. A weekly or biweekly rhythm your subscribers can predict is easier to sustain than frequent bursts followed by long silences. Irregular sending is one of the fastest ways to lose the engagement your list built up. Pick a cadence you can actually sustain, and let consistency do the work.
FAQ
Campaign questions, answered
Can I personalize emails?
Yes, on every plan. Merge tags are placeholders that fill in each recipient's own details when the email sends, so you write the campaign once and every subscriber receives their own version.
Do I need to build a separate mobile version?
No. Write your campaign once in the builder and it renders on desktop, tablet, and phone without a separate mobile version to maintain. That applies on every plan, including Free.
Can I schedule a campaign?
Yes, on the Growth and Pro plans. Scheduling lets you set a campaign to go out at a chosen time rather than immediately. Sending right away works on every plan, including Free.
Can I send to just part of my list?
Yes, using a segment, which is available on Growth and Pro. Build the segment from your tags, then send the campaign to exactly that group instead of your whole list.
When should I schedule instead of sending now?
Schedule when you want a campaign to land at a particular moment rather than whenever you finished writing it. The real value is being able to test a send time and adjust based on your own results.
Are automations available now?
Not yet. Automations, meaning welcome emails and automatic follow-ups, are still in development. When they launch they will be part of the Pro plan. No launch date has been announced yet.
Can I see how a campaign performed after I send it?
Every plan gets a clear summary of each send. Growth and Pro add full open and click analytics, showing who opened, what they clicked, and how your list is growing, in real time.
Send your first campaign
Drop your email and we'll get you set up with Send29.