Who opened
Open tracking shows which recipients opened each campaign. It's the first signal of whether your subject line earned attention, and it tells you what to write next time.
Know exactly what happened after you hit send.
Send29's email marketing platform tracks what happens after you hit send: see who opened, what they clicked, and how your list is growing, with clear reports on every campaign you send. Included with Growth & Pro
Wondering if your emails are reaching the inbox in the first place? See how deliverability works →
Opens62.4%▲ 4.1
Clicks18.9%▲ 2.3
Measure
Three answers after every send
Without numbers, every campaign is effectively your first. You can't tell whether the subject line earned the open or the content earned the click, so the next send repeats whatever you did last time, including the parts that didn't work. Improvement stalls, not because you aren't trying, but because nothing is telling you what to change.
Send29's open & click analytics, included with the Growth and Pro plans, answer the three questions that decide what to do differently:
What they clicked
Click tracking shows what recipients clicked inside each campaign. Opens tell you the subject worked; clicks tell you the content did.
How your list is growing
List growth tracking shows how your list is changing over time. It connects your signup forms to your results, so you know whether your list is actually growing.
Watch it happen in real time
Send a campaign, and watch opens and clicks roll in on your dashboard in real time. Every campaign gets its own clear report. No digging required.
What you see on Free, and what Growth and Pro add
| Reporting | Free | Growth & Pro |
|---|---|---|
| Opens, clicks and unsubscribes, as totals and rates | ✓ | ✓ |
| Open tracking (who opened) | – | ✓ |
| Click tracking (what they clicked) | – | ✓ |
| List growth tracking | – | ✓ |
| Real-time campaign dashboard | – | ✓ |
The Free plan gives you the numbers: opens, open rate, clicks, click rate, unsubscribes. What Growth and Pro add is the detail behind them, which individual subscribers opened and what each one clicked, plus list growth over time and a dashboard that updates as the send lands. Compare plans →
What to do with what you learn
Low opens usually point to the subject line, not the content. That's worth revisiting before anything else. See what makes a subject line work →
Low clicks with strong opens usually mean the subject line did its job but the content or the offer inside didn't follow through. Slowing list growth is a signal to look at your signup forms, not your campaigns.
What counts as a good result?
It depends on your list, your industry, and your audience. Anyone handing you one universal benchmark number is oversimplifying. The comparison that actually matters is your own campaigns against each other.
And read the trend, not the single send. Any one campaign can be an outlier: a good subject line, a bad send day, a holiday week. Put your last five or ten side by side and ask whether engagement is trending up, flat, or down. That tells you more about your list's health than any one report will.
Making sense of list growth
A growing list is good news, but growth alone doesn't tell the whole story. A list that's growing while opens stay flat usually means new subscribers aren't engaging the way your existing ones do. Worth a look at where they're coming from and what they were promised when they signed up. Growth and engagement are two different questions; track them both.
FAQ
Analytics questions, answered
Can I see who opened my email?
Yes, with open tracking, included on the Growth and Pro plans. It shows which recipients opened each campaign, which is the first signal of whether your subject line earned attention.
Can I see which links people clicked?
Yes, with click tracking on Growth and Pro. It shows what recipients clicked inside each campaign. Opens tell you the subject line worked; clicks tell you the content and the offer did too.
Can I tell whether my list is growing?
Yes. List growth tracking, included with Growth and Pro, shows how your list changes over time. It connects your signup forms to your results, so you can see whether capture is actually working.
What does basic reporting on the Free plan include?
Emails sent and delivered, opens and open rate, clicks and click rate, unsubscribes, and totals for contacts, lists and campaigns. Bounce reporting is not included yet. Growth and Pro add per-recipient detail.
Is the dashboard real-time?
Yes, on Growth and Pro. Opens and clicks appear on your dashboard as they happen rather than in a delayed report, so you can watch a campaign land instead of waiting for results.
How should I judge whether a campaign did well?
Against your own previous campaigns rather than an industry benchmark. Results depend on your list, industry, and audience. Put your last five or ten sends side by side and look at the trend.
What should I do if my open rates drop?
Look at the subject line first, since that's what drives opens. Low clicks with strong opens point at the content or offer instead. Slowing list growth points at your signup forms, not your campaigns.